如今,国内市场越来越重视广告的宣传效应,这本是好现象。然而,许多厂家、商家不惜巨资,不顾产品的实际情况,用尽溢美之词大吹特吹。诸如“国内首创”、“全国最佳”、“治愈率高达99％”等等,漂亮话说尽,赞美语用绝,难道广告的魅力就仅仅在于此吗? 最近,笔者读到一则消息,日本“美津浓”公司制造的运动衣的 Today, the domestic market is paying more and more attention to the advertising effect of advertising. This is a good phenomenon. However, many manufacturers and merchants do not hesitate to spend huge sums of money, regardless of the actual situation of the product, and exhausted the word of beauty. Such as “domestic first”, “best in the country,” “cures up to 99%,” and so on. If you say beautiful words and praise words, what is the charm of advertising? Just recently, the author read a message. Japanese sportswear manufactured by “Mizumi” company