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编者按:2013年4月中国国际动漫节在杭州举行,如今已经是第九届。中国国际动漫节从在杭州开办以来,就受到了广泛的业内关注,不单因为其举办规模和内容跨度是中国众多动漫节中屈指可数的,更重要的是因为它所带动的杭州动漫产业是整个中国动漫产业中聚焦的对象。杭州风景如画,人文底蕴深厚。杭州动漫产业在这片湿润的土壤里,生长如破土春笋,高产量、高质量的作品和企业层出不穷。本期大动作,采访了杭州市委副秘书长、节展办主任陈卫强先生,他谈到了今年中国国际动漫节的特色和与杭州动漫产业的新走向等大局观点。我们看到,杭州政府扶持动漫企业的举措都落实到了实处,杭州城市与动漫之间有着紧密的关联,也看到了杭州动漫人的面貌。本刊记者采访了中南卡通、博采传媒和玄机科技的管理者和创作者,他们分别从品牌营销、动画电影创作、动画电视模式几方面,细致地剖析了他们作品和经营理念,客观地呈现出当地企业在创作和经营上的真实状态。我们希望以多样化角度的切入,呈现杭州动漫产业是如何成长,如何运营,又是如何思考的。
Editor’s Note: The China International Cartoon & Animation Festival was held in Hangzhou in April 2013 and is now the ninth. Since its launch in Hangzhou, China International Cartoon & Animation Festival has received widespread industry attention not only because of its scale and content span, but also because it is one of the largest animation and animation festivals in China. More importantly, it is driven by the fact that the animation industry in Hangzhou is The entire Chinese animation industry focused on the object. Hangzhou picturesque, profound cultural heritage. Hangzhou animation industry in this moist soil, growth, such as ground-breaking bamboo shoots, high-yield, high-quality works and business after another. In this issue, he interviewed Mr. Chen Weiqiang, Deputy Secretary General of Hangzhou Municipal Committee and director of the Festival Development Office. He talked about the overall situation of this year’s China International Animation Festival and the new trend of the animation industry in Hangzhou. We can see that all the measures taken by the government of Hangzhou to support animation enterprises have been implemented. There is a close relationship between the cities and animation in Hangzhou and the appearance of Hangzhou animation artists. Our correspondents interviewed managers and creators of Zhongnan Cartoon, Boca Media and Xuanji Technology. They analyzed their works and business philosophy in detail from aspects of brand marketing, animation movie creation and animation TV mode, and objectively presented The local enterprises in the creation and management of the real state. We hope to see the diversity of perspective, showing how the animation industry in Hangzhou is how to grow, how to operate, but also how to think.