国际视野及电视传媒中的二人转传播述论——兼谈二人转的多领域应用

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二人转是东北的民间艺术,早在1953就曾经走出国门进行演出。近年来,二人转还担负了传播中华文化的重要使命,国家汉办/孔子学院总部等相关部门组织了大量的国际性演出。在拓展海外演出市场的过程中,国有院团与民营团体进行联合,积累了宝贵的经验。电视传媒推动了二人转的发展,中央电视台及地方台播出的大量综艺晚会、访谈节目及影视剧进一步扩大了二人转的知名度和影响力。二人转的艺术元素被应用于商业广告、新闻播报以及戏歌创作等领域。 Two people turn northeast folk art, as early as 1953 once went abroad to perform. In recent years, the duo transfer has also assumed the important mission of spreading Chinese culture. The Hanban / Confucius Institute Headquarters and other relevant departments organized a large number of international performances. During the process of expanding overseas performance market, the state-owned institutes and the non-state-run associations carried out joint efforts and accumulated valuable experience. The television media promoted the development of the duo and the numerous variety shows, talk shows and films and televisions broadcast by CCTV and local stations further expanded the popularity and influence of the duo. The duo’s artistic elements are used in commercials, news broadcasts and songwriting.
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