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新闻策划正日益成为一种新的手法被媒介所接受并运用操作,于是也引来一番争议:新闻是否可以策划?我认为,新闻策划不是一个对与错的问题,而是应该如何理解的问题.从理论上说(尤其是传统的新闻理论),新闻是不能策划的.因为视真实为生命的新闻与务虚谋划的策划,是水火不相容的.但是,随着新闻实践的丰富,策划已成为新闻向高层次的推进与发展,是对社会现象一种新角度的观照,新观念的审视,新规则的组合.
News planning is increasingly becoming a new method accepted by the media and the use of operations, it also led to controversy: the news can be planned? I think, news planning is not a question of right and wrong, but should be how to understand In theory (especially the traditional news theory), news can not be planned, because the real life news and plot planning, is incompatible.However, with the rich practice of journalism, Planning has become the promotion and development of news to a higher level. It is a new perspective on social phenomena, a review of new concepts and a combination of new rules.