市场营销活动在企业的经营活动中起到至关重要的作用,其对企业产品的销售有着重要的影响。但很多企业在开展完市场营销活动之后效果却不是很明显,很多也可以说是失败的市场营销。针对这些现象,我总结了一些造成企业营销失灵的原因,并提出了相应的解决对策。 Marketing activities play a crucial role in the business activities of enterprises and have an important impact on sales of enterprise products. However, many enterprises in carrying out marketing activities after the effect is not obvious, many can be said that the failure of marketing. In response to these phenomena, I summarize some of the reasons for the failure of corporate marketing, and put forward the corresponding solutions.