网络舆情对大学生的思想行为影响较为深刻,所以加强高校学生网络舆论引导与管理工作,能够极大地促进校园文化的健康发展。鉴于此,本文首先分析了网络舆论的成因,然后提出了高校要树立科学的网络舆论管理理念,并阐述了包括完善网络管理制度、建立校园网络舆情监测机制、培养网络意见领袖和打造网络舆论阵地等四项具体措施。 Public opinion on the Internet has a profound impact on college students’ ideological and behavioral activities. Therefore, strengthening guidance and management of online media for college students can greatly promote the healthy development of campus culture. In view of this, this article first analyzes the causes of internet public opinions, and then puts forward the idea that colleges and universities should establish a scientific management concept of online public opinion and elaborates the measures including improving the network management system, establishing the monitoring system of campus internet public opinion, cultivating network opinion leaders and building network public opinion positions Four specific measures.