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近年来,视觉传达艺术设计在艺术界受到越来越多的重视,是艺术界的新兴概念,主要包括为企业包装、形象、标志、广告等方面的商业服务领域设计。在崇尚创新的新时代背景下,视觉传达艺术设计要融入创新设计理念,设计者要掌握视觉传达艺术设计的灵魂,不断更新设计理念,才能设计出符合时代特征的视觉传达艺术设计作品。本文通过对视觉传达艺术设计创新设计理念的探讨,为艺术设计从业者对视觉传达艺术设计的实际工作带来帮助。
In recent years, visual communication art design has received more and more attention in the art world. It is an emerging concept in the art world. It mainly includes the design of business services in areas such as corporate packaging, image, logo and advertisement. In the new era of advocating innovation, visual communication art design should integrate into the concept of innovative design. Designers must grasp the soul of visual art design and keep updating the design concept in order to design visual communication artistic design works that conform to the characteristics of the times. Through the discussion of the concept of innovative design of visual communication art design, this article helps art design practitioners to help convey the practical work of visual communication art design.