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一九八七年六月十六日到二十日,在北京人民大会堂召开了第三世界广告大会。有五十二个国家和地区的八百六十九名外国代表和五百八十二名中国代表与会,大家围绕着‘广告在促进经济发展中的作用’这一主题,热烈地展开了讨论。在与会的代表当中,还有相当数量来自於发达国家。第三世界广告大会是由中国对外经济贸易广告协会和英国《南方》杂志联合发起召开的。它虽是一次民间性质的国际会议,但得到了中国政府的大力支持,赵紫阳总理为大会题词道:‘第三世界广告会议是一次重要的国际会议,我代表中国政府热烈欢迎各国广告界朋友参加这次盛会,衷心希望这次会议对加强南南合作和促进南北对话作出贡献。’一家外国通讯社报道说:‘举行这次会议的地点和中国当局给予了这次会议的大力支持,表明中国对第三世界的问题的重视,并且抱有这样一种愿望,表明中国的经济改革和对外开放正在顺利进行。’
From June 16 to August 20, 1987, the Third World Advertising Conference was held in Beijing’s Great Hall of the People. There were 869 foreign delegates and 582 Chinese delegates from 52 countries and regions attending the meeting. They all heatedly discussed the theme of ’The Role of Advertising in Promoting Economic Development’ . Among participating delegates, a considerable number of them came from developed countries. The Third World Advertising Conference was jointly sponsored by China Association of Foreign Economic Relations and Trade and British “South” magazine. Although it is an international conference of non-governmental nature, it has received the strong support of the Chinese government. Premier Zhao Ziyang wrote an inscription for the conference: "The Third World Conference on Advertising is an important international conference. On behalf of the Chinese government, on behalf of the Chinese government, I warmly welcome friends in the advertising field At this grand gathering, I sincerely hope that this conference will contribute to strengthening South-South cooperation and promoting South-North dialogue. ’A foreign news agency reported:’ The venue for the meeting and the strong support given by the Chinese authorities at this meeting show that China attaches great importance to the problems of the Third World and has the desire to show that China’s economic reform And opening to the outside world is well under way. ’