《摇滚藏獒》作为中美合拍动画片的代表,在人物设定、故事主线、情节模式等方面沿用了符合主流市场的好莱坞式小人物大梦想的套路,但在前期预热上佳的情况下,公映之后商业表现乏力。立意不新、内涵贫瘠、叙事元素断层、文化表达局促等问题,高于影片的技术障碍,是导致其影片市场认可度低迷的核心原因。 The “Rock Mastiff”, as a representative of China and the United States in the field of animated cartoon, followed the outline of the big dream of a Hollywood style figure that meets the mainstream market in terms of character setting, story line and plot mode. However, in the case of a good preheating, Commercial performance after the release of fatigue. Conception is not new, the implication is poor, the narrative elements of the fault, the cultural expression of cramped, higher than the technical barriers to the film, which led to the film market recognition of the core reason for the slump.