西方传播学有一个定律,即媒体的议程设置不能决定受众怎样想、却能决定他们想什么。这就是说,媒体的议题决定受众的议题,受众的话题总是随着媒体跑。这并非是个科学的结论,至少有以偏概全的倾向。新闻传播的实践恰恰表明,在大多数情况下,正是受众的议题决定媒体的议程,否则受众 Western communication has a law that the agenda of the media can not decide what the audience think, but they can decide what they want. This means that the topics of the media determine the subject of the audience and the audience’s topic always follows the media. This is not a scientific conclusion, at least in its entirety. The practice of news dissemination just shows that in most cases, it is the audience’s agenda that determines the media’s agenda, or the audience