本文是在我国已经真正成为人口老龄化国家,老年生活质量不断提高,消费层次多样化,庞大的老年人群已成为一支重要的消费大军的社会背景下,针对当前我国“银发”市场前景广阔,但现状却不容乐观的情况,本文重点探讨我国老龄市场的现状及形成原因。 This article is in our country has truly become an aging population in the country, the quality of life of the elderly continues to improve, diversified consumer levels, the huge elderly population has become an important consumer army in the social context, for the current “silver hair” market prospects Broad, but the status quo is not optimistic, this article focuses on the status quo and causes of the aging market in our country.