从有了人类开始就有了传播者,而随着媒体的出现与发展,意见领袖也进入了人们的视野。新媒体时代,大众传播者与意见领袖之间更是有着千丝万缕的关系。本文通过论述对大众传播者和意见领袖传播的异同进行分析。 There have been communicators since the beginning of humankind, and with the advent and development of the media, opinion leaders have also entered the people’s field of vision. In the era of new media, there is even a great deal of tension between the mass communicators and opinion leaders. This article analyzes the similarities and differences between mass communicators and opinion leaders.