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1市场分析1．1在严峻的客运市场竞争中，航空、公路都在以提高服务水准为龙头，不断优化营销策略，使铁路客运市场既有的优势，受到了强烈的冲击，竞争焦点就是服务水准。1．2我们小组组织了自七十年代以来，服务于车队的老职工进行座谈，请他们回忆旅客在不同年代的需求。在七
1 Market Analysis 1.1 In the severe competition in the passenger transportation market, aviation and highways are all taking the service level as the leading factor to continuously optimize the marketing strategy so that the existing advantages of the railway passenger transportation market have been strongly impacted. The focus of competition is the service level. 1.2 Our group organized a forum for the elderly workers serving the convoy since the 1970s to remind them of the needs of tourists in different age groups. In seven