一、前言及市场前景分析随着中国移动品牌的扩张,客户量的增长,一个好的品牌必须要有更新的优质服务源源不断地向客户提供,“易登机”的概念提出并执行已经得到了许多客户的好评及肯定。但值得注意的是由于许多机场的“易登机”只接受金卡以上的客户,而银卡、贵宾卡客户由于没有得到服务而出现抱怨,同时由于机场庞大很难控制时间,有时还可能引发误机事件。无论怎样,已经可以看到“易登机”项目的开展 I. Foreword and Analysis of Market Prospects With the expansion of China’s mobile brand and the growth of customers, a good brand must have updated and excellent service to customers continuously, and the concept of “easy boarding” is proposed and implemented Has won the praise of many customers and certainly. However, it is worth noting that because many airports only accept customers with gold card or above, customers in silver and VIP cards complain because they are not served. At the same time, it is difficult to control the time because of the large airport, and sometimes May lead to misuse events. No matter what, you can already see “easy boarding ” project