“国窖@1573”,中国活文物的数字体现--访泸州老窖集团董事长袁秀平先生

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泸州老窖集团公司的“国宝老窖群”是中国两大活文物之一(另一个为成都都江堰) ,也是中国酒业唯一的重点文物 ,其可贵之处在于不仅具有文物价值 ,而且具有很高的使用价值 ,自1573年建窖始 ,一直沿用至今 ,其酿造出来的酒品质至高无上。泸州老窖集团公司集老窖之大成 ,融现代科技之精华 ,配合建窖时间之体现 ,开发出中国白酒鉴赏标准级产品“国窖·1573” ,使中国活文物物化和数字化体现在广大消费者面前 ,让消费者既享受美妙的酒品 ,更感受丰厚的文化 Luzhou Laojiao Group’s “Guobao Laojiao Group” is one of the two largest living cultural relics in China (the other is Chengdu Dujiangyan), and is also the only key cultural relic in the Chinese liquor industry. Its value lies not only in the value of cultural relics, but also in The high value of use, since the beginning of cellaring in 1573, has been used up to now, and the quality of its brewed wine is paramount. Luzhou Laojiao Group Corporation, which integrates Dacheng Cellar, integrates the essence of modern technology and cooperates with the construction of cellaring time to develop the Chinese wine appreciation standard grade product “National Cellar·1573”, which makes the Chinese live materialization and digitization reflected in the mass consumption. In front of consumers, let consumers enjoy both wonderful wine and rich culture
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