随着市场经济的日益发展,电视的生存与发展不仅面临着业内的激烈竞争,还要面临来自报纸、广播这样的传统媒体,以及互联网等众多新媒体的挑战。尤其是网络新闻现以其快速、便捷的优势大量地占据着受众,电视新闻要重夺市场必须突出的优势是能够用形象的现场画面、解说、同期声等新闻细节,表现新闻事件或人物的真实状态,电视新闻要达到贴近实际、贴近生活、贴近群众的效果,尤其离不开细节的运用。 With the development of the market economy, the survival and development of television not only face fierce competition in the industry, but also face the challenges of many new media such as newspapers and radio and traditional media such as the Internet. In particular, online news is now gaining a large audience with its fast and convenient advantages. The obvious advantage that television news must regain the market is its ability to present news stories or characters in vivid scenes, explanations, simultaneous news and other information The true state of the television news should be close to the actual, close to life, close to the masses, in particular the inseparable use of the details.