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包装(packaging)是品牌理念、产品特性、消费心理的综合反映,它直接影响到消费者的购买欲。包装是建立产品与消费者亲和力的有力手段。经济全球化的今天,包装与商品已融为一体。而包装设计的优劣,将直接影响产品在消费者心目中的形象。在当前的审美潮流中,跨界(crossover)日益走进工业设计的视野当中,并以其神奇的美学体验创造着设计上的成功典范。而在包装设计中,跨界也越来越多的为设计师所青睐,成为包装设计美学研究的重要环节。
Packaging (packaging) is the brand concept, product features, a comprehensive reflection of consumer psychology, which directly affects the consumer’s desire to buy. Packaging is a powerful tool to establish product and consumer affinity. Today’s economic globalization, packaging and products have been integrated. The pros and cons of packaging design, will directly affect the product in the minds of consumers in the image. In the current aesthetic trend, crossover is increasingly entering the perspective of industrial design and creating a design success story with its magical aesthetic experience. In packaging design, cross-border is also more and more favored by designers, packaging design aesthetics has become an important part of the study.