如何才能增加经济新闻的可读性,扩大经济报道的社会影响,仍然是新闻改革中的一大课题。近年来,一些报纸的经济宣传有很大起色,涌现了一批从内容到形式都为群众喜闻乐见的好新闻,有的已被评为全国或全省的好稿。可是也有部分经济新闻对读者缺乏吸引力。新闻报道不同于行政命令,它只能通过生动的、典型的事实去影响读者。如果某些经济新闻读者不愿看,不感兴趣,那就无法达到作者想要达到的预期目的。 How to increase the readability of economic news and expand the social impact of economic reporting are still major issues in news reform. In recent years, the economic propaganda of some newspapers has seen a great improvement. A number of good news have emerged from the content to the form, both of which are loved by the masses. Some have also been rated as good or bad in the whole country or province. But there are also some economic news is not attractive to readers. News reports, unlike executive orders, influence readers only through vivid, typical facts. If some economic news readers do not want to see or are not interested, they can not achieve the intended purpose that the author wants to achieve.