近年来市场营销发展趋势表明,新世纪的市场营销空间演化将会发生许多重大变化。在“消费者就是生意”这一营销生命线牵引下,未来市场营销必须适应空间演化发展客观要求,注重抓好十大要务: 开辟非居间虚拟商场。由于电子商务的发展,未来市场营销在批发和零售间已出现实质性的非居间化。消费者不需要到商店去,就可从因特网上得到任何产品的图片,阅读产品说明书,按最好价格和条件从自动售柜机上买到所有商品。因此,未来市场营销应有非居间化的理念,积极在国际互联网上开辟自己的虚拟商场。 向消费者推销“体验”。近年来,以商店为基地的零售商发现,商店交易量在持续减少。为改变这一局面,他们 In recent years, marketing trends indicate that there will be many major changes in the marketing spatial evolution in the new century. Under the marketing lifeline of “the consumer is the business”, in the future, marketing must meet the objective requirements of spatial evolution and development and focus on the top ten priorities: open up non-inter-virtual shopping malls. Due to the development of e-commerce, the future of marketing in the wholesale and retail have been substantive non-intervening. Consumers do not have to go to the store to get a picture of any product on the Internet, read the product manual, and buy everything from the vending machine at best prices and conditions. Therefore, the future of marketing should be non-integrative concept, and actively open up their own virtual mall on the Internet. Sell ​​“Experiences” to Consumers. In recent years, store-based retailers have found that store transactions have been declining. To change the situation, they