网络信息技术的发展给旅游消费行为带来了巨大的影响,从而为旅游消费者实现旅游购买方式和旅游消费方式的根本性转变提供了可能,也为旅游网络营销这种新型的旅游营销方式提供了广阔的发展空间。网络时代的旅游营销需要构建全国旅游信息资源网;提高旅游网站的质量与专业性;增强旅游网站的可信度;同时注重旅游网络营销与传统营销方式的合作。 The development of network information technology has brought tremendous influence on tourism consumption behavior, which has provided the possibility for tourism consumers to realize the fundamental change of tourism purchase mode and tourism consumption mode, and also provided the new tourism marketing mode of tourism network marketing A vast space for development. Tourism marketing in the network era needs to build a national tourism information resource network; improve the quality and professionalism of tourism websites; enhance the credibility of tourism websites; and at the same time, pay attention to the cooperation of tourism network marketing and traditional marketing methods.