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卡通形象原本是动画作品中以生命形式进行活动的表演主体,主要包括人物、动物和其他抽象的形象。在现代设计领域中,卡通形象不仅出现在动漫中,而且被广泛地应用于网络与游戏业,产生了众多的动漫明星和电玩明星。近年来,卡通形象被越来越多地运用到产品的商业设计中,成为一个不可或缺的设计元素,并且在产品的推广中有不少企业因此备受关注,也证实了人们对卡通形象在商业活动中的逐渐认可。本文将通过一些实例来证明卡通在现代商业推广中所产生的效果,分析卡通形象在标志设计中的艺术特征并展望卡通形象在未来市场的前景。
The cartoon image was originally the main body of animation in the form of life activities, mainly including figures, animals and other abstract images. In the field of modern design, cartoon images not only appear in animation, but also widely used in the network and games industry, resulting in a large number of animation stars and video stars. In recent years, the cartoon image is more and more applied to the commercial design of the product, become an indispensable design element, and in the promotion of products, many companies are therefore much attention, but also confirmed the people on the cartoon image Gradually recognized in commercial activities. In this paper, we will prove the effect of cartoons in modern commercial promotion by some examples. We will analyze the artistic characteristics of cartoons in logo design and look forward to the future of cartoons in the future.