本文通过调查问卷的形式收集统计数据,利用统计检验,分析了性别与旅游者偏好选择之间的关系。本文所分析的旅游者行为涉及到旅游信息搜集途径、出行目的和交通工具的选择三方面,研究发现:男性与女性游客在旅游信息搜集方面没有显示出统计上的差异;男性与女性游客在开销项目的选择方面没有显示出统计上的差异;男性与女性游客在以探望亲戚、放松心情、购物以及其他为目的的出行旅游选择方面没有显示出统计上的差异。不同性别的游客在以学习知识为目的的出行旅游选择方面在统计上存在差异;男性相比于女性更加愿意以学习知识为目的出行游玩。 This paper collects the statistical data in the form of questionnaire and uses the statistical test to analyze the relationship between the gender and the preferences of tourists. The tourist behavior analyzed in this paper involves three aspects: the way of collecting tourist information, the purpose of travel and the choice of means of transport. The study finds that there is no statistical difference between male and female tourists in the collection of tourist information; for male and female tourists, There was no statistical difference in the selection of projects; there was no statistical difference between male and female tourists in terms of travel choices for the purpose of visiting relatives, relaxing mood, shopping and more. There are statistically differences in travel choices among tourists of different genders in terms of learning knowledge; men are more willing to travel for the purpose of learning knowledge than women.