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榆次老城是一座集传统文化、历史建筑于一体的结构完整、气势恢宏的古建筑文物群。经过十几年的旅游开发,已形成一定规模,但市场竞争力相较周边略显薄弱。本文从榆次老城的旅游经营现状入手,分析出现阶段老城在旅游经营中存在的问题,提出深层次开发的对策,以促进榆次老城深层次的开发,加强榆次老城的旅游市场竞争力。
Yuci Old City is a traditional culture, historical buildings in one of the structure is complete, magnificent ancient buildings heritage group. After more than ten years of tourism development, has formed a certain scale, but the market competitiveness is slightly weaker than the surrounding. This article starts from the current situation of the tourism management in Yuci Old Town, analyzes the existing problems of the old town in the tourism management and puts forward the countermeasures of deep development so as to promote the deep development of Yuci Old Town and strengthen the tourism of Yuci Old Town Market Competitiveness.