论文部分内容阅读
版权是出版企业的核心资源,更是出版企业的核心资产。研究并实践相关版权及版权资产管理机制,有助于提升出版企业的版权资产管理和运营能力;有助于加强出版企业在数字化、网络环境下版权多元化运营支撑能力;有助于促进出版企业核心竞争力的加强,推动文化产业的跨越式发展,为出版行业的版权及版权资产管理和运营提供一个良好的运行环境。
Copyright is the core resources of publishing companies, but also the core assets of publishing companies. Researching and implementing relevant copyright and copyright asset management mechanisms will help to improve the management and operation of copyright assets of publishing companies. It will also help strengthen the publishing operation support capabilities of diversified businesses in the digital and network environments. It will also help promote the publishing industry Strengthen its core competitiveness, promote the leap-forward development of cultural industries and provide a sound operating environment for the management and operation of copyright and copyright assets in the publishing industry.