随着互联网、手机等新型传播媒介的大量普及,我国纸媒行业面对市场环境的变化和来自新媒体的强劲挑战,开启了艰难的转型之路。本文从财税政策角度出发,以浙江省纸媒企业的转型为背景,肯定了财税政策在其转型中起到的积极作用,并试图分析纸媒企业转型中遇到的新问题,从而提出完善相关财税政策的建议。 With the popularization of new media such as the Internet and mobile phones, the paper and media industry in our country has faced a difficult transition due to the changes of the market environment and the strong challenges from the new media. Based on the transformation of paper-based enterprises in Zhejiang Province, this paper affirms the active role of fiscal and taxation policies in its transformation and tries to analyze the new problems encountered in the transition of paper-based enterprises, so as to improve the relevant fiscal and taxation policies Suggestions.