随着社会的快速发展,电力成了主要的能源,在电力蓬勃发展充斥人们生活中的同时,电力方面的问题也慢慢显现出来。尤其是电力系统中的计划营销方面,存在着很多的不足,不能适应当今我国市场经济的发展需要,一系列的改革措施带来了很多新的课题。本文通过对目前电力营销的重要性及计划营销面临问题的分析,提出了相应的对策,希望对电力营销提供一定的帮助。 With the rapid development of society, electricity has become the main source of energy. As the booming development of power has filled people’s lives, problems in power have also gradually become apparent. Especially in planning and marketing of power system, there are many deficiencies that can not meet the needs of the development of market economy in our country today. A series of reform measures have brought many new topics. Based on the analysis of the importance of the current electricity marketing and the problems faced by the planned marketing, this article puts forward corresponding countermeasures and hopes to provide some help to the electricity marketing.