在现代视觉传播中,图像艺术被广泛运用于各类媒体。当图像作用于媒体时,必然产生相应的视觉形式语言。不同媒体方式的视觉图像传播将形成不同视觉形态的艺术表达特性。就传统媒体系统的“户外广告”这一子系统来看,传统户外广告媒体形式丰富、制作方法各别,可分为诸多方面,如: In modern visual communication, image art is widely used in various media. When the image is applied to the media, it is bound to produce the corresponding visual formal language. The transmission of visual images by different media forms the artistic expression features of different visual forms. As to the sub-system of “outdoor advertising” of the traditional media system, the traditional outdoor advertising media is rich in forms and different production methods and can be divided into many aspects, such as: