《市场营销学》是一门实践性、应用性很强的学科,学生学习市场营销学的目的,就是为了运用市场营销知识去解决各种各样的实际问题,因此,市场营销学需要运用案例进行教学。但是开放教育学生工学矛盾比较突出,有部分学生没有时间完整地听教师讲授,甚至有部分学生没有足够的时间完 Marketing is a practical and highly applied subject. The purpose of students in marketing is to apply marketing knowledge to solve a variety of practical problems. Therefore, Marketing requires the use of case studies Teaching. However, there are some contradictions in engineering education among students in open education. Some students do not have time to fully listen to teachers and even some students do not have enough time to finish