论文部分内容阅读
现代白酒包装设计已突破了传统白酒包装的概念,是技术与艺术的完美结合,是美化生活和创造商业价值的一种手段。一个精美别致的白酒包装,不仅能给人以美的享受,而且在市场不断出现和销售方式改变的今天,能直接刺激消费者的购买欲望,达到促进销售的目的。本论文主要通过对白酒包装色彩、文字、图案、文化内涵等设计的研究,研究了我国白酒包装设计的重要现实意义。
Modern liquor packaging design has broken through the traditional concept of liquor packaging, is the perfect combination of technology and art, is to beautify life and create business value as a means. A beautiful and unique white wine packaging, not only give people the enjoyment of beauty, but also in the market continue to emerge and change the way sales today, consumers can directly stimulate the desire to buy, to promote the sale of the purpose. This dissertation mainly studies the design of white liquor packaging design through the research on the design of liquor packaging color, text, pattern and cultural connotation.