一个面相慈善的长者,管理风格却近乎苛刻。毫不讳言,娃哈哈的发展壮大,得益于宗庆后天才的市场感应能力。资金规模营销宗庆后信奉:中国之所以没有与跨国公司抗衡的品牌,很大程度上源自兵不敢出、阵不敢对、未战先败的精神虚弱。娃哈哈1996年与法国达能合资,赢得了充足资金,并在1998年奠定非碳酸饮料霸主地位。之后宗庆后果断决策进军占中国饮料市场半壁江山的碳酸 An elderly person who faces charity, management style is almost harsh. It goes without saying that the development of Wahaha has benefited from Zeng’s post-genius market sensing capabilities. The scale of marketing Zong Qinghou believes that: The reason why China does not compete with multinational companies brands, to a large extent, from the soldiers did not dare to come out, the array is not dare to fight, not defeated in the first defeat of the spirit of weakness. Wahaha entered into a joint venture with Danone in 1996 and won sufficient funds. In 1998, he established a dominance of non-carbonated drinks. Afterwards, Zong Qing decided to enter into the carbonation that accounts for half of the Chinese beverage market.