本文从高校考核改革的动因状出发,研究了《市场营销实务》改革的实践探索,提出了按情境进行考核、多元化考核以及考核内容合理化的改革内容,最后提出了课程改革的思考和建议,为未来高校课程改革建设发展指明了方向。 This paper, starting from the motivation of university examination reform, studies the practical exploration of the reform of “marketing practice”, puts forward the content of the reform according to the situation assessment, diversification assessment and the examination content rationalization. Finally, it puts forward the thinking and suggestion of the curriculum reform, It points out the direction for the reform and construction of the curriculum in colleges and universities in the future.