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沃尔玛(Wal-Mart)早于2005年10月宣布力争达到三大目标:100%使用可再生能源、零排放、所出售的产品必须达到环保标准。沃尔玛力争达到富有创新特色的这三大目标归纳为沃尔玛绿色供应链,其中重中之重是绿色采购。当前沃尔玛全球经营的战略首先不是如何扩大业务范围多赚钱,而是通过绿色供应链运营,强化与供货商、环保组织和供应链各个环节之间的密切合作,促使沃尔玛的经营活动对全球环境的负面影响降低到最低限度。例如,沃尔玛要求所有的包装材料必须再循环使用或者符合环保标准,所有的产品必须
As early as October 2005, Wal-Mart announced that it will strive to achieve three goals: 100% use of renewable energy, zero emissions, and products sold must meet environmental standards. The three major goals of Wal-Mart’s efforts to achieve innovative characteristics are summarized as Wal-Mart’s green supply chain, with green procurement as the top priority. The current strategy of Wal-Mart’s global operations is not how to expand its business scope and make more money, but through green supply chain operations, strengthen close cooperation with suppliers, environmental protection organizations, and various aspects of the supply chain, prompting Wal-Mart’s business activities to the global environment. The negative impact is reduced to a minimum. For example, Walmart requires that all packaging materials must be recycled or meet environmental standards. All products must