在买方市场条件下,如何定位已成为企业在营销活动中急需解决的问题。 一、正确理解定位 定位的基本原则,并不是去塑造新而独特的东西,而去操纵原已在人们心中的想法,打开联想之门,目的是要在顾客心目中 Under the buyer's market conditions, how to position has become an urgent problem to be solved in the marketing activities of enterprises. First, a correct understanding of the basic principles of positioning and positioning, not to create new and unique things, but to manipulate the original idea in people's minds, open the door of association, the purpose is to be in the customer's mind