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随着我国旅游业的迅猛发展,入境旅游已掀起一股狂潮。旅游,是以文化为基础进行的一种文化交流活动,涉外导游的工作,实质上是一种文化交际活动。随着涉外旅游的蓬勃发展,对涉外导游的要求也日益增高。本文基于涉外导游的文化交际能力,对其进行了详细的研究和论述。
With the rapid development of China’s tourism industry, inbound tourism has set off a frenzy. Tourism is a cultural exchange activity based on culture. The work of foreign tour guides is essentially a cultural communication activity. With the vigorous development of foreign-related tourism, foreign tour guides are also increasingly demanding. Based on the cultural communicative competence of foreign tour guides, this article makes a detailed study and discussion on it.