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本文运用文献资料法,对后奥运时代电视体育传播对群众体育的发展影响进行探析。认为电视媒介主要通过对赛事信息传播,体育题材的电视剧、电影的传播,以及对提倡健康生活的群众体育运动的传播等三种途径实现对群众体育的影响。但是我们必须清醒地认识到,功能不断健全的电视体育报道对中国体育产生诸多促进和推动作用的同时,也存在着对群众体育发展的负面影响。随着奥运圣火熄灭,探讨电视媒介在后奥运时期如何促进群众体育的发展就成为一个主要的话题。
This article uses the literature method to analyze the influence of TV sports communication on the development of mass sports in the post-Olympic era. Think television media mainly through the race information dissemination, sports theme drama, the spread of the film, as well as promoting the healthy mass life and mass sports spread three ways to achieve the mass sports. However, we must be soberly aware that while the televised sport with sound functions has many promotional and promoting functions for Chinese sports, it also has the negative impact on the development of mass sports. As the Olympic torch goes out, it is a major topic to explore how the television media can promote the development of mass sports during the post-Olympic period.