一次偶然的机会,韩姐在肯德基吃到了鸡米花,对小吃行业非常熟悉的她认为,如果把鸡米花引入小吃行业一定可以取得空前的成功。通过多方面考察市场,她得出结论:一、市场巨大,老幼都爱吃;二、肯德基连年巨大的宣传攻势,使鸡米花在顾客中尽人皆知;三、西餐店鸡米花售价昂贵,相比较之下,物美价廉的同类小吃就有了很大的市场空间。 An accidental opportunity, Han sister eat chicken in KFC, the snack industry is very familiar with her that if the introduction of the chicken in the snack industry will be able to achieve unprecedented success. Through various investigations of the market, she concluded: First, the market is huge, both young and old love to eat; Second, KFC’s huge promotional campaign year after year so that the popcorn in the customer is well known; Third, the Western restaurant chicken expensive price, phase In comparison, similar inexpensive snacks have a lot of market space.