看点:星巴克的咖啡价格稍高于同类产品,但是这没能阻止世界各地的消费者走入星巴克,原因就在于星巴克发现了消费者对咖啡饮品的新需求,在它的杯子中装满的不仅是咖啡,还有浓郁的咖啡文化。 Aspect: Starbucks coffee prices slightly higher than similar products, but this did not stop consumers around the world from entering Starbucks, because Starbucks found the new consumer demand for coffee drinks, filled in its cup Not only coffee, but also rich coffee culture.