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在大众传播学和学术研究的角度分析,虽然电视娱乐节目的流行已经成为世界性的风潮,但是在“娱乐至上”的理念下,我们应保持十分的清醒,在表面上红红火火的发展势头之时,应认识到国内娱乐节目碰到的危机和瓶颈,包括节目包装危机、节目品位的定位、观众审美疲劳危机和节目内容过于雷同等。层出不穷的娱乐节目,必然会在市场这个指挥棒的监督下,优胜劣汰,适者生存。
From the perspectives of mass communication and academic research, although the popularity of television entertainment programs has become a worldwide trend, we should remain awake and seemingly booming under the concept of “entertainment aspiration” At the time of development, we should recognize the crises and bottlenecks encountered in domestic entertainment programs, including the crisis of program packaging, the positioning of program taste, the aesthetic fatigue crisis of viewers and the similarities of programs. An endless stream of entertainment programs will inevitably be the market under the supervision of the baton, survival of the fittest, survival of the fittest.