当今世界经济的竞争越来越体现为品牌和文化的竞争,经济强国离不开品牌强国,做强品牌和打造中国纺织文化是纺织行业转型升级的重要选择。品牌不仅关乎纺织企业的生存和发展,更是一个国家实力的象征。当前,我国是世界上生产规模最大、产业链最完整、具有较强竞争力的化纤大国,化纤行业的工艺技术和装备均达到了国际先进水平。并且,化纤产业链终端产品越来越注重品牌建设,产生了不少极具影响力的自主品牌。然而,同国际知名品牌相比,我们品牌的影响力和竞争力还有很长的路要 The competition in the world economy is more and more reflected in the competition of brand and culture. Strong economy can not be separated from strong brand, strong brand and Chinese textile culture are important choices for the transformation and upgrading of the textile industry. Brand is not only related to the survival and development of textile enterprises, but also a symbol of national strength. At present, China is the largest chemical fiber producer in the world with the largest production scale, the most complete industrial chain and a strong competitive edge. The technology and equipment of the chemical fiber industry have reached the international advanced level. And, chemical fiber industry chain terminal products pay more and more attention to brand building, produced a lot of very influential own brand. However, compared with the international famous brands, our brand influence and competitiveness still have a long way to go