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网络时代,政府舆论为何危机四伏?舆论压力,政府公关陷入何等困境?扭转危机,如何采取措施突破瓶颈?2010年被称为微博元年,各大门户网站的微博异军突起。然而,网络技术的发展改变了政府形象管理的环境,它在为政府形象传播带来契机的同时也产生了新的难题。近日由于官员个人微博不慎及一些负面帖子,不经意间将政府置于公众舆论的风口浪尖,严重损害政府形象,削弱政府公信力。政府舆论危机的实质是公关危机,挑战的是政府公信力与执政地位。在这种信息以光速传播的网络时代,如
Internet era, why the government public opinion crisis? Public pressure, the government public relations into trouble? To reverse the crisis, how to take measures to break the bottleneck? 2010 is called microblogging the first year, the major micro-Bo portal suddenly. However, the development of network technology has changed the environment of government image management, which brings with it new challenges as well as opportunities for the government image transmission. Recently, due to personal misconduct on the part of officials and some negative posts, they have inadvertently placed the government on the cusp of public opinion, seriously damaging the image of the government and weakening the credibility of the government. The essence of the public opinion crisis is the crisis of public relations. The challenge is the government’s credibility and ruling position. In this age of information spread at the speed of light, such as