感性消费时代的来临,使得产品在质量上的差异越来越小,企业在竞争中要想赢得较大的份额就需要一种象征它的消费价值的东西.这就是品牌.而品牌的延伸的战略更是很多知名品牌普遍采用的一种市场战略,在欧美发达国家许多著名企业大多是靠品牌延伸实现其快速扩张的. With the advent of perceptual consumption, the difference in product quality is getting smaller and smaller. To win a larger share in the competition, a company needs something that symbolizes its consumer value. This is the brand. And the brand’s extension Strategy is a market strategy that many well-known brands generally adopt. Many famous companies in developed countries in Europe and America rely on brand extension to achieve rapid expansion.