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2012年伦敦奥运会标志的推出引发了学术界对“丑陋”设计的争议。批评者认为“丑陋”的设计空洞、肤浅、无聊;支持者认为“丑陋”的设计展现了真实的自己。文章指出“丑陋”的设计是现代人回归自然的心理需求,是后现代主义向传统审美的挑战,是注意力经济下商业竞争的策略手段。作为时代语言表达的方式之一,“丑陋”的设计代表了人们感性需求的多元化发展方向,我们无需过多限制,应该打开通道让其尽情发挥。
The launch of the London 2012 Olympic Games logo has sparked controversy over the “ugly” design of academia. Critics think the design of “ugly” is hollow, superficial and boring; the proponents think the design of “ugly” shows itself as real. The article points out that the design of “ugly” is the psychological need of the modern people to return to nature, the challenge to the traditional aesthetic of postmodernism and the strategic means of commercial competition under the attention economy. As one of the ways the language of the times is expressed, the design of “ugly” represents the diversified development direction of the people’s perceptual needs. Without undue restrictions, we should open the channel to make it enjoyable.