从战况到分析,从建议到行动,同城大战的报道引起了业界的深入思考。理性的声音总是有力的,而现实的行动却不见得坚强。其实,每天都在上演着同城报业大战的活剧。或许,读者并不在意报纸之间你死我活的拼争,谁贴近他们,他们就忠实谁。这是一条铁律。它启示我们,同城竞争必须找到竞争的交集点、同时也必须找到差异点,必须建立起竞争的规则和潜规则。 From the battle to the analysis, from the proposal to action, the city wars reported aroused the industry’s deep thinking. The voice of reason is always strong, but the reality of action is not necessarily strong. In fact, there is a lively drama circulating in the city newspaper every day. Perhaps, readers do not care about your life and death between the fight of the newspaper, who close to them, they are loyal who. This is an iron law. It suggests us that the competition between cities must find the intersection of competition, and at the same time, we must find the differences. We must establish competitive rules and unspoken rules.