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从视频分享网站到视频媒体,从风险投资的宠儿到轰轰烈烈地上市,视频网站的职能和身份都发生着翻天覆地的变化。2010年,经过南非世界杯及接二连三的上市潮,视频媒体成为被热议的媒体。视频新闻、病毒视频、网络短剧及网站原创视频节目在内的一系列多元的原创产品得到网友热捧,令视频媒体欣喜的是,网站的营销空间更为丰富,品牌主投放视频媒体的费用在逐渐提高。
From video sharing websites to video media, from the darling of venture capital to the vigorous launch, the functions and identities of video websites have undergone tremendous changes. In 2010, after the World Cup in South Africa and the wave of listing, video media became the hot media. Video products such as video news, viral videos, web-based skits and website original video programs have won the favor of users. As a result, the video media is delighted that the marketing space of the website is more abundant, and the cost of the brand’s main video media Increasingly.