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当今社会,能源及环境成为了主流热点问题,新能源汽车集节能环保于一身,如何在竞争激烈的市场中找到成功的营销渠道,对于促进新能源汽车发展具有重要作用。本文对辽宁省居民进行了258份有效样本的调查,采用stata 12.0对抽样获得的数据进行了因子分析及mlogistic回归分析,本文的结论对新能源企业汽车营销渠道的推广具有一定的借鉴意义。
In today’s society, energy and the environment have become hot issues in the mainstream. New energy vehicles integrate energy conservation and environmental protection. How to find successful marketing channels in a highly competitive market plays an important role in promoting the development of new energy vehicles. In this paper, 258 valid samples of residents in Liaoning Province were surveyed, and the stata 12.0 was used to carry out factor analysis and mlogistic regression analysis on the data obtained from the sampling. The conclusion of this paper is of some reference to the promotion of new energy vehicle marketing channels.