论文部分内容阅读
网络广告是一种新兴的广告形式,它的表现形式多种多样。本文介绍了网络广告在表现手法、信息传递方式和广告位置三方面的具体形式,分析了以网络为载体的网络广告所具有的优势,同时也分析目前网络广告存在一些缺陷。
Online advertising is a new form of advertising, its performance in various forms. This paper introduces the concrete forms of online advertising in the aspects of expression technique, information transmission method and advertisement position. It analyzes the advantages of using network as the carrier of online advertisement, and analyzes some shortcomings in current online advertisement.