传统营销的思维越来越淡化,真果粒营销团队的关注点,已经转移到数字化营销的创新和突破上。蒙牛真果粒品牌一直在尝试新媒体的创新做法。做好数字媒体营销的开拓和创新,会是一个趋势。最近几年,消费者接触媒体的习惯发生了翻天覆地的变化。尤其这两年出现了一个突破性进展。那就是移动终端和手机营销。最好的媒体一定是围绕消费者媒介接触习惯、考虑到消费者媒体接触点的。比如很多人坐地铁是一个事实。为此你在地铁广告牌投入很大,但其实大家走在路上都在看手机。电视的收视率在下降,对广告主来说性价比在降低。蒙牛2013年花了很多精力在数字化方面,包括移动和互联网两部分。结合最近的蒙牛真果粒活动,在深圳做了互动候车亭,可以直连网络,拍照,发微信,便可以从候车亭直接 Traditional marketing thinking more and more desalination, real fruit marketing team’s attention, has shifted to digital marketing innovation and breakthroughs. Mengniu really fruit brand has been trying new media innovation. Do a good job of digital media marketing and innovation, will be a trend. In recent years, consumer habits of the media have undergone tremendous changes. In particular, there has been a breakthrough in these two years. That is the mobile terminal and mobile marketing. The best media must be around consumer media contact habits, taking into account consumer media touchpoints. For example, many people take the subway is a fact. For this reason you put a lot of money in the subway billboard, but in fact, we are on the road looking at the phone. Television’s ratings are declining, and advertisers are seeing lower cost performance. Mengniu spent a lot of energy in 2013 in terms of digitization, including both mobile and internet. Combined with the recent Mengniu really fruit activity in Shenzhen interactive shelters, can be connected directly to the network, take pictures, send a micro letter, it can be directly from the shelter