酒瓶是酒包装设计的重要内容之一,陶瓷以其稳定与安全的材质属性,适合于酒容器材料的应用,并成为主要材料之一。陶瓷葡萄酒瓶的设计创新能更好地体现品牌文化个性,增强品牌在市场中的文化竞争力。陶瓷材料可塑性强,易于造型,同时材料表面肌理变化丰富,易于艺术表现。在酒类产品同质化日益严重的市场竞争中,陶瓷葡萄酒瓶的设计对酒包装进行了新的探索和创新。 Wine bottle is one of the important contents of wine packaging design. Ceramics is suitable for the application of wine container materials due to its stable and safe material properties, and has become one of the main materials. Ceramic wine bottle design innovation to better reflect the brand’s cultural personality, enhance the brand’s cultural competitiveness in the market. Strong plasticity of ceramic materials, easy to shape, while changing the rich surface texture of materials, easy to art performance. Wine in the homogenization of the growing competition in the market, the design of ceramic wine bottles of wine packaging has been a new exploration and innovation.