广告作为企业扩展市场和树立良好品牌形象以及提高销售量的主要方式,促使广告设计也更加朝着专业化方向发展,而广告设计者也应该更加重视广告设计传达和创意表现。广告在企业和消费者中间发挥媒介的功能,企业能够利用广告将自己的产品展示给消费者,起到宣传的作用。本文主要对广告视觉传到和创意表现进行深入研究。 Advertising as the main way for enterprises to expand their market, establish a good brand image and increase their sales volume has also driven the development of advertisement design in a more specialized direction. Advertising designers should also pay more attention to advertisement design communication and creative performance. Advertising in the business and consumers to play the role of media, businesses can use their ads to show their products to consumers, play a promotional role. This article focuses on advertising visuals and creative performance in-depth study.