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2011年3月1日,重庆卫视宣布取消每年3亿元的商业广告收入,通过从政府获得每年1.5亿元的补贴,使自己转变为“公益电视台”。在作为政治和经济的“重庆模式”被高度关注与论辩的今天,这一举动很难不看成是重庆模式在传媒体制和意识形态领域内的体现。因此,重庆卫视改革引发争议势所必然。在这些争议中,有意味的是,学界、广告界以及网络空间中批评的意见占大多数,重庆卫视和政府回应并未有效发挥作用,彼此的论辩焦点存在错位。因此,本文希望打破官方/民间,学界/政界之类二元对立的僵化立场,试图把论辩双方的观点置放在一个学术探讨的平台上加以讨论,并希望借此推动由此生发的一系列涉及中国电视公共化改革的重要议题。
March 1, 2011, Chongqing Satellite TV announced the cancellation of 300 million yuan a year of commercial advertising revenue, through the government received 150 million yuan a year of subsidies to make themselves into “public service television.” Today, as the “Chongqing Model” of politics and economy is highly concerned and argued, this move is hardly seen as an embodiment of the Chongqing model in the field of media system and ideology. Therefore, the reform of Chongqing Satellite TV caused controversy is inevitable. What is implied in these controversies is that most of the critics in academia, advertising circles and cyberspace account for the majority. The response from Chongqing Satellite TV and the government did not effectively play a role, and the arguments of each other were dislocated. Therefore, this article hopes to break the rigid standpoint of binary opposition such as official / civil society, academia / politics and so on, trying to put the arguments of both sides of the debate on a platform of academic discussion and discuss it, and hope to promote the series of germinal Involved in the important issue of China’s television public reform.